RALPH LAUREN

Internal Marketing Campaigns and Copywriting

I developed and executed internal marketing campaigns to engage employees and drive alignment with brand goals. I created strategic content for email, intranet, and Workplace (employee social media platform), ensuring employees stayed informed about company news and felt inspired to participate in initiatives. Collaborating with HR, executive, marketing, creative, and DEI teams, I crafted engaging content that encouraged employee product purchases and drove internal engagement.

Public-Facing Marketing Content

At Ralph Lauren, I collaborated with the marketing and creative teams to produce strategic public-facing content for LinkedIn and other digital platforms, amplifying brand visibility. I crafted posts that highlighted new product launches, celebrity dressing moments, and company updates, positioning Ralph Lauren at the intersection of fashion, culture, and business. These campaigns not only showcased the brand’s storytelling but also increased engagement across social platforms and strengthened consumer connections with our products.